Homework Nov 6

1. Pains, gains and jobs to be done

·      Gain: feedback from friends, fun decisions, time-saving, higher satisfaction with the chosen outfit, self-confidence

·      Pain: time-consuming to choose what you will wear, doubting, less satisfaction

·      Jobs to be done: developing a prototype to see the product-market fit

2. Diagram of the customer flowchart

3. Customer archetype diagram

Profile

Name: Coco

Age: 20

Nationality: Spanish

Occupation: University student

Interests: fashion, art,

Hobbies: go out with friends, shopping, travelling, and using social network services such as taking photos and uploading on Instagram.

4. How do they solve problems today?

·      Choose by yourself, ask flat mates or families

·      Physically trying the combinations

·      Average time needed

o   In the morning: 0-15 min

o   Going out with friends: 15-30min

o   Date: more than 30 min

5. What makes customer interested and excited?

·      Having fun

·      Time-saving

·      Getting advices or approvals from family or friends

6. If your customer is part of a family…

*It is non applicable for us to consider a corporation as our customers, so we change the question to fit our situation.

·      Decision-maker: owner of a mobile phone/credit card

·      Budget: 0.99cents

·      Current expenditure: 0 EUR

·      How the buying decision is made? Spontaneous, simple decision, word-of-mouth

7. Definite list

·      Demographics

o   Primary target: students aged 16-30

o   Secondary target to see market needs: diverse age group

·      Location

o   Shopping mall (Plaza Norte Dos)

o   Clothing shops (Serrano and Fuencarral street)

o   University area (C. Universitaria)

·      Questionnaire

o   Semi-structured (follow-up questions could be made)

o   Face-to-face

o   1-5 min, short interview